Other denominations
Description
These professionals work to contribute to the development of the wine tourism sector of an area through the design of tourism promotion campaigns, the design of routes and/or experiences associated with wines and gastronomy, nature and vineyards, leisure, local markets, festivals and traditions linked to wine production, among others.
Wine tourism or enotourism is directly related to cultural tourism, that is why it also incorporates the elements of culture that make a territory attractive to visitors: gastronomy, history, heritage, landscape, all closely associated with the wine production of the area.
There are different types of practices within the world of wine tourism:
The most common practice is that in which the winery opens its doors for visitors to taste wine and is completed with a visit to the winery itself and its vineyards.
Wine tourism for events, in which different events related to the world of wine are held in a unique setting. Some examples would be the Harvest Festival, food trucks or an inauguration and/or presentation of new products by a company.
The wine tourism package: visits to several wineries, accommodation in a local rural tourism house and other activities such as a visit to a local museum or wine pairing workshops.
These professionals are therefore who design, organise, carry out and market these activities. They may work in a local administration (a town council, a county council, a local development agency) or in a private winery or in a tourist agency that prepares, markets and promotes tourist packages in the field of oenology. They also help to define, together with hotels, restaurants, tourist service companies, local producers, etc., the contents and characteristics of the wine tourism offer.
Tasks
© Barcelona Activa 2023
Centre per al desenvolupament professional Porta22
Barcelona Treball (Porta22)
Llacuna, 156-162, 08018 Barcelona
bcn.cat/treball
Monday to Friday from 9 to 18 h