Barcelona City Council | Capital humà

These professionals facilitate companies the introduction of strategies and sales models related to digital technologies. To do this, they advise companies, considering their activities and their activity sector, and once the solution has been agreed, design and apply it through the network (web and mobile and tablets apps) with the aim of facilitating and enhancing business transactions.

These professionals should have a broad range of knowledge: on one hand, they should know how a company is managed in order to be able to apply the most suitable technological solutions according to the strategic need of the organisation, and on the other, they develop this strategic need, so they should have a command of information and communication technologies.

Thus, in a first phase, they study the value chain of the client company, in order to see in which points the technological system to be applied should have an impact, and in a second phase, they implement the chosen technological solution to the website or platform of e-Commerce, taking care of the catalogue and the organisation of the products, the search system and everything related to the online showcase and the payment system used by the website or platform to invoice sales.

• Analyse the current situation of the company (requirements, risks, strengths and weaknesses) and its position within the market and sector.
• Define the strategic environment on which the e-Commerce project is based and the company's future objectives.
• Identify the e-Commerce system that best suits the needs of the company to operate in network: Business to Consumer (B2C), Business to Business (B2B), Peer to Peer (P2P), Consumer/Business to Government (B2C/G) Business to Employee (B2E), Business to Business to Consumer (B2B2C), or Business to Network to Consumer (B2N2C), among others. All of them are types of e-commerce with functionalities adapted to the actors involved (suppliers, vendors and customers) and the communication channels (web and applications for mobile devices and tablets).

• Develop the architecture for the information models to be applied, as well as the security levels.
• Customize, maintain and program e-Commerce platforms free software (Magento, PrestaShop, Shopify, osCommerce, or ATG Dynamo).
• Program web applications and mobile devices using different programming languages (PHP, SQL javascript, CMS, CSS, jQuery, HTML, among others).
• Manage secure transaction mechanisms by analysing and applying the most appropriate payment system on the web (Paypal, bank card, virtual currency, bank transfer, Paybox, Mobipy) and by phone (m-payment systems or Google Wallet, among others).
• Integrate the e-Commerce platform in social networks by developing applications for Facebook, Twitter and others.
• Propose SEM (Search Engine Marketing) strategies and SEO (Search Engine Optimization) in web portals.

• Measure the general results of the applied system and monitor it.
• Implement the training plan for employees who are to work in the new environment.
• Consider new business opportunities and optimisation of online sales channels, considering the e-commerce solutions implemented and the results.
  

Regulated training and graduates

• Grau: Administració i direcció d'empreses
• Grau: Ciències empresarials-management
• Grau: Continguts digitals interactius
• Grau: Direcció d'empreses
• Grau: Direcció d'empreses (BBA)
• Grau: Direcció d'empreses tecnològiques
• Grau: Economia
• Grau: Economia i gestió
• Grau: Empresa i tecnologia
• Grau: Enginyeria de sistemes de telecomunicació
• Grau: Enginyeria de sistemes TIC
• Grau: Enginyeria de sistemes i serveis de telecomunicacions
• Grau: Enginyeria de xarxes de telecomunicació
• Grau: Enginyeria electrònica de telecomunicació
• Grau: Enginyeria en organització industrial
• Grau: Enginyeria en organització de les tecnologies de la informació i la comunicació
• Grau: Enginyeria en tecnologies industrials
• Grau: Enginyeria informàtica
• Grau: Enginyeria informàtica de gestió i sistemes d'informació
• Grau: Enginyeria multimèdia
• Grau: Enginyeria telemàtica
• Grau: Informàtica i serveis
• Grau: Mitjans audiovisuals
• Grau: Multimèdia
• Grau: Tecnologies de telecomunicació

Complementary training

It is advisable to do a master's, postgraduate or specialisations course in e-Commerce in some of the following areas of knowledge:

• Personalisation of e-Commerce platforms, such as Magento, PrestaShop, or Shopify, among others.
• Version control systems, such as Subversion or Git.
• Test Driven Development (TDD) Systems.
• Mobile Application Development.
• SEM and SEO programming.

It is also recommended to take a master's degree in Business Administration (MBA).

Other specific skills

Learning and use of knowledge: Level 2

Orientation within reach: Level 3

Strategic orientation: Level 2

Analytical thought: Level 2

Planning and organisation: Level 2

Management

The organisation, administration and control of a company or entity are the main interests of people related to the management field. Activities included in this field of interest vary from effective resource management, feasibility analyses and solving business problems to the development of skills and fostering of motivation in relation to human resources. Knowledge regarding specific techniques of strategic administration and business management are required to carry out these activities.

New technologies

People who show an interest in this field are motivated by the development and advanced use of new technologies in any of their applications (software, hardware, telecommunications) from an innovative perspective and in accordance with the continuous updates of technologies, programmes and equipment that appear on the market. The design, installation, management and maintenance of computer systems and new technologies are activities specific to this field.

Investment and innovation manager

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ICT consultant

Investment and innovation manager, Innovation projects promoter

Logistics Engineering Technician

• Work hours

  The normal working day is full of 40 hours a week with a circulation of 8 hours a day in morning and evening. However, it is a job that requires flexible hours to respond to workloads that can be concentrated by simultaneous projects, or the approaching of deadlines for tasks completion.
  

• Salary

  The salary is calculated according to demonstrable experience. Normally, it ranges between 30,000 and 60,000 euros gross per year.
  

• Other features

  Part of the activity of the expert on e-Commerce and Payment Systems is focused on developing new applications for Smartphone, such as payment by mobile phone: the m-payment or m-commerce. This is directly related to the fact that the mobile market in Spain has a penetration rate over 100%. For this reason, financial institutions, payment systems providers and phone companies have been implicated in the development of platforms for handling payments through these devices.
  
  The mobile payment has three major advantages over online payment: it is safer, the penetration of mobile is higher than computers, and the operations are more agile and simple. From the point of view of employment opportunities, development of payment via mobile devices opens up very positive prospects for e-Commerce specialists.
  

• Professional category

  Specialist staff