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In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.

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These professionals define the marketing and promotion strategy of a territory, destination, tourist or leisure service within an organisation.

To do their job, these professionals must have in-depth knowledge of the tourism market, since they directly intervene in decisions regarding the form (design of the message and choice of media) and the moment, to market a tourism product, with the objective of accessing different audiences, from different geographical areas and with diverse social and economic interests.

Apart from designing the promotion strategy, they also design new products or tourist packages, which include transport and accommodation in a tourist destination at a very competitive price and which will later be marketed by wholesalers (Tour Operators), travel agencies or independent small companies (Destination Management Companies).


Prepare the strategic and operational marketing plan
  • Define the promotion and marketing strategies and prioritise them, based on the established objectives.
  • Determine the target audience, messages, media and communication channels.
  • Research and analyse market trends and the most popular destinations, as well as tourism products and services offered by the competition.
  • Decide the promotional campaign and draw up a detailed budget including all the corresponding items.

Design the contents of the campaign and apply the marketing plan

  • Create the message and adapt it to the medium on which it will be transmitted (paper, showcases, audiovisual, radio, computers, etc.)
  • Develop promotional campaigns on a conceptual and graphic scale.
  • Negotiate and control prices and delivery via different promotional media or formats.
  • Create links and negotiation strategies with the companies or institutions that operate in the area or activity to be promoted.
  • Manage and control the marketing budget.

Create and promote tourism products

  • Create tourist packages at competitive prices, considering destinations, hotel ratings and transport.
  • Constantly refresh their knowledge of the health, safety and climate conditions in the different destinations.
  • Evaluate the offer available on the area and check the characteristics of the hotels with regard to location, rating and services, as well as the possibility of programming complementary services (complementary trips, entertainment offers, etc.) considering the different types of public.
  • In charge of the negotiation and advance hiring of accommodation, transport and touristic guides.
  • Manage retail sales (travel agencies).
  • Keep stock of product expiry dates in order to be able to cancel the relevant bookings.
  • Attend tourist promotion fairs.

Manage the results of tourism campaigns and products

  • Analyse the impact and redesign the content based on the results, with the aim of improving the products that are not sold.
  • Evaluate and detect fundamental changes to design new content and expand the offer according to market evolution.

Quick access and copyright:

Centre per al desenvolupament professional Porta22
Convent de Sant Agustí
Ca n'Andalet

Barcelona Treball (Porta22)
+34 934 019 899

Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777

Generalitat de Catalunya
Unió Europea FEDER
Unió Europea FSE