Yield Manager

The person in charge of planning, organizing, managing, and controlling the sales process with the main goal of maximizing income, whether of one establishment or a hotel group. Through determining prices and controlling the inventory, the Revenue or Pricing manager seeks efficient management of perishable assets (rooms, tables in a restaurant, etc.) to achieve the goal of maximizing income.

• Daily control of sales.
  
• Management and control of the demand according to the types of clients (sectors, individual, organized groups).
  
• Analysis and control of:
  - Demand curves.
  - Pick up (expected rise of occupation).
  - Predictions of occupation.
  - Predictions of cancellations.
  - Predictions of "no shows" (guests with bookings that do not arrive).
  - Predictions of "over stays" (guests that want to lengthen their stay).
  - Predictions of "under stays" (guests that want to shorten their stay).
  
• Definition of the product offer adjusted to demand, including packages".
  
• Management and control of the inventory, in other words, of the volume of assets (rooms, seats) taking demand into consideration.
  
• Management of sales service channels whether direct (salesmen, booking agents, website) or indirect ("GDS" Global Distribution systems, "CRS" Booking centers, "IDS" Internet Distribution Systems, travel agencies and tour operators), so that each one has a suitable number and type of inventory and at an appropriate price so that sale contributes to maximizing income.
  
• Management and control of prices taking into account the demand and sensitivity.

Regulated training and graduates

• Grau: Administració i direcció d'empreses
• Grau: Ciències empresarials-management
• Grau: Gestió hotelera i turística
• Grau: Màrqueting i direcció comercial
• Grau: Màrqueting i investigació de mercats
• Grau: Màrqueting
• Grau: Màrqueting i comunicació digital
• Grau: Màrqueting i comunicació empresarial
• Grau: Màrqueting i comunitats digitals
• Grau: Publicitat, màrqueting i relacions públiques
• Grau: Negocis i màrqueting internacionals
• Grau: Turisme
• Grau: Turisme i oci

Complementary training

Other specific skills

Orientation within reach: Level 3

Planning and organisation: Level 3

Learning and use of knowledge: Level 1

Strategic orientation: Level 2

Analytical thought: Level 3

Management

The organisation, administration and control of a company or entity are the main interests of people related to the management field. Activities included in this field of interest vary from effective resource management, feasibility analyses and solving business problems to the development of skills and fostering of motivation in relation to human resources. Knowledge regarding specific techniques of strategic administration and business management are required to carry out these activities.

Logistics

The planning, organisation, control and carrying out of logistics and administrative tasks are the focus of people who work in the field of logistics. Activities in the field of logistics include the organisation and planning of supply, storage, production and distribution systems, taking inventories, controlling stock and estimating production, as well as the organisation and/or carrying out of the administrative tasks necessary for the implementation of these activities. Knowledge of organisation, control and management techniques is essential for carrying out these activities.

Director of communication

Tourism product marketing and concept manager

Public Relations Manager

Customer Experience Manager

Marketing consultant

• Work hours

  Full-time work from Monday to Friday.

• Salary

  Salary range: between 27.004 and 40.885 euros annum gross. Median: 33.227 euros annum gross.
  
  Source: Report "Observatory of Jobs and Salaries of the Labour Market. Barcelona Activa", elaborated by ICSA Grupo. April 2015.

• Professional category

  Middle management