Barcelona City Council | Capital humà

Planner; account planner

Faced with the need to develop and appropriately balance the targets set by the communication department and the resources available, strategic planners analyse the situation on the market and that of the client for which they work, to set the communication course of action to be followed. Thus, they are responsible for positioning and leading the actions to achieve the set targets, investigating and analysing consumer realities and trends. Using the information contained in the brief, search for and analyse figures in order to establish the causes for people's behaviour and the products or services that serve to meet their needs.

• Participate in the creation process and management of brands.
• Produce advertising strategies on behalf of clients.
• Write up briefings related to creativity and media.
• Provide support for the development, coordination, execution and monitoring of publicity campaigns.
• Monitor the advertising campaigns of the client competition.
• Research and communicate with the companies carrying out this advertising activity.

Regulated training and graduates

• Grau: Administració i direcció d'empreses
• Grau: Ciències empresarials-management
• Grau: Màrqueting i comunicació empresarial
• Grau: Màrqueting i comunicació digital
• Grau: Màrqueting i comunitats digitals
• Grau: Màrqueting
• Grau: Màrqueting i direcció comercial
• Grau: Negocis i màrqueting internacionals
• Grau: Direcció d'empreses
• Grau: Direcció d'empreses (BBA)
• Grau: Gestió d'empreses en comerç i distribució
• Grau: Empresa i tecnologia
• Grau: Administració d'empreses i gestió de la innovació
• Grau: Direcció d'empreses tecnològiques
• Grau: Comunicació audiovisual
• Grau: Publicitat, màrqueting i relacions públiques
• Grau: Publicitat i relacions públiques

Complementary training

Other specific skills

Analytical thought: Level 2

Orientation within reach: Level 2

Planning and organisation: Level 2

Learning and use of knowledge: Level 3

Creativity: Level 2

Communication: Level 3

Customer orientation: Level 3

Strategic orientation: Level 3

Communication

Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.

Management

The organisation, administration and control of a company or entity are the main interests of people related to the management field. Activities included in this field of interest vary from effective resource management, feasibility analyses and solving business problems to the development of skills and fostering of motivation in relation to human resources. Knowledge regarding specific techniques of strategic administration and business management are required to carry out these activities.

Online store manager

Interactive media planning supervisor

Media planner

Interactive and relationship marketing consultant

Telematic marketing consultant

• Work hours

  Usually 40 hours a week, although they may work more hours than stated in their contract, owing to the nature of the role and the frenetic pace that predominates at advertising agencies. In any case, it is worth noting that, due to the nature of the profession, any inputs outside their working timetable help and encourage them and, as such, it can be said that, however unconsciously, they continue to work on a daily basis.

• Salary

  Generally negotiable, depending on the candidate's experience and training. Although salaries are subject to the constant fluctuations in the sector, they tend to average from around 19.734 to 30.567 euros per annum gross. Median: 24.561 euros annum gross.
  
  Source: Report "Observatory of Jobs and Salaries of the Labour Market. Barcelona Activa", elaborated by ICSA Grupo. April 2015.