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Other denominations
Planner; account planner
Description
Faced with the need to develop and appropriately balance the targets set by the communication department and the resources available, strategic planners analyse the situation on the market and that of the client for which they work, to set the communication course of action to be followed. Thus, they are responsible for positioning and leading the actions to achieve the set targets, investigating and analysing consumer realities and trends. Using the information contained in the brief, search for and analyse figures in order to establish the causes for people's behaviour and the products or services that serve to meet their needs.
Tasks
© Barcelona Activa 2011
Centre per al desenvolupament professional Porta22
Convent de Sant Agustí
Ca n'Andalet
Barcelona Treball (Porta22)
+34 934 019 899
bcn.cat/treball
Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777
bcn.cat/barcelonactiva