We use our own and third-party cookies to improve your browsing experience and to offer you content and services of interest.
Continued browsing on your part shall imply full acceptance of our cookies policy.
The following panel allows you to customize your consent preferences for any tracking technology used to help us achieve the features and activities described below. For more information on how these trackers help us and how they work, please see the cookie policy. You can review and change your choices at any time.
We use our own and third-party cookies to improve your browsing experience and to offer you content and services of interest.
Continued browsing on your part shall imply full acceptance of our cookies policy.
Send
In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.
Other denominations
Copy (marketing creative).
Description
Copywriters are responsible for creating the texts for all sorts of advertising messages for use online, on mobile telephones or interactive television. Their role goes from the creation of the concept to be communicated to the development advertising messages and slogans, which may include banners, website content, commercial emails, digital telephone mssages and specific texts for interactive television. These texts are often accompanied by images, which the online creative is also expected to produce a rough version of.
These professionals usually report to a marketing manager, who sets their targets, and work as part of a multidisciplinary team made up of programmers, web designers and internactive relationship marketing experts.
Tasks
Training
More occupations with this training | Look for more information on the degree of interest
Experience
Soft skills
Gain insight into soft skills | Access the dictionary of soft skills
Interests
Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.
The key interests of people who are interested in the field of humanities are studying the activity of human beings over time as well as their cultural and artistic expressions. Activities that represent this field are the creation of cultural products and the organisation of exhibitions and events, in addition to the promotion of actions for the preservation and dissemination of an artistic group. Significant knowledge of cultural, historical and linguistic heritage is required to carry out these activities.
More occupations with your interests | Get to know your professional interests | Glossary of interests
Related occupations
Wage earner
Self-employment
Organisations and business encompasses a wide variety of activities provided within the company itself or outsourced to other firms and organisations (whether private or public), which seek to facilitate the activities of the company or organisation concerned. This industry includes professionals who are experts in the internal management of organisations and companies, to those specialising in communicating the activities they perform with external customers. As part of both the finance system and the financial management of companies and organisations, the activities performed by this sub-industry enhance the strength of the local economy and the companies and organisations that form part of it. It employs different professional profiles who work in finance departments, at insurance companies, administrative agencies or for auditors, as well as investment and treasury management firms.
01-2006 | | Catalan | Beginner
Documents (5 of 18)
10-2015 | | English | Advanced
Do you know where to find job offers that may interest you according to the sector where you are looking for? We provide you in the document below with
Author: Barcelona Activa
Publishing date: 10-2015
10-2015 | | English | Advanced
Do you know where to find job offers that may interest you according to the sector where you are looking for? We provide you in the document below with
Author: Barcelona Activa
Publishing date: 10-2015
10-2015 | | English | Advanced
Do you know where to find job offers that may interest you according to the sector where you are looking for? We provide you in the document below with
Author: Barcelona Activa
Publishing date: 10-2015
10-2015 | | English | Advanced
Do you know where to find job offers that may interest you according to the sector where you are looking for? We provide you in the document below with
Author: Barcelona Activa
Publishing date: 10-2015
09-2014 | | English | Advanced
Report elaborated by Deloitte-Barcelona Activa that identifies the most in-demand jobs and skills, and the main trends of the sector, giving a current and a future overview.
Author: Barcelona Activa
Publishing date: 09-2014
Useful links (5 of 11)
27-04-2021 | | Catalan | Beginner
Pràctica Infografia amb les dades més rellevants de la Indústria 4.0 a l'àmbit Metropolità de Barcelona, 2019. Elaborat pel Departament d'Estudis de la Gerència de Política Econòmica i Desenvolupament
Date of issue: 02-10-2019
31-12-2020 | | Spanish | Beginner
La Asociación Española de Agencias de Comunicación Publicitaria (AEACP) és una entitat de caràcter professional sense ànim de lucre formada per les principals agències de publicitat espanyoles. Els seus
31-12-2020 | | Catalan | Beginner
El Col·legi de Publicitaris i Relacions Públiques de Catalunya és la institució que agrupa el col·lectiu de professionals que es dediquen a la publicitat, les relacions públiques i a
29-12-2020 | | English | Advanced
Portal de la Borsa de Barcelona que conté informació sobre els diferents mercats de valors, publicacions, índex de cotització, empreses cotitzades, etc.
29-12-2020 | | Catalan | Advanced
Institució que organitza activitats i serveis molt diversos per a economistes i que es configura com un centre de formació i reciclatge de professionals. El Col·legi ofereix programes generals,
Display Industry's jobs:
Organisations and business
Barcelona is the main hub for creative activities in Catalonia. The economic activities related to production and art exhibitions, handicrafts, design, audiovisuals and multimedia, the cultural industry and the media form part of the extensive world of the creative industries. In that sense, there are professional profiles associated with the performing arts (dance, theatre, music, circus, etc.), crafts and creative occupations in the field of design and the creation of digital content (video games, interactive) and audiovisual content (cinema and TV), journalism or publishing and the cultural industry, both from a more technical perspective as well as the cultural management and promotion of heritage side.
01-2006 | | Catalan | Beginner
Documents (5 of 23)
03-2020 | | Catalan | Beginner
In this conceptual diagram you can consult the content spoken on the "sector day" of creative industries and artificial intelligence, while you are discovering and navigating through documents related
Publishing date: 03-2020
05-2019 | | Catalan | Beginner
In this conceptual diagram you can consult the content spoken on the "sector day" on video games, while you are discovering and navigating through documents related to this sector
Author: Barcelona Activa
Publishing date: 05-2019
03-2019 | | Catalan | Beginner
In this conceptual diagram you can consult the content spoken on the "sector day" of the Performing Arts, while you are discovering and navigating through documents related to this
Author: Barcelona Activa
Publishing date: 03-2019
11-2015 | | English | Advanced
Do you know where to find job offers that may interest you, according to the sector where you are looking for? We provide you in the document below with
Author: Barcelona Activa
Publishing date: 11-2015
10-2015 | | English | Beginner
3D printing stands out for its innovative character, its easy access and its capacity to promote social link, collaborative economy and a production model more local and sustainable. With
Publishing date: 10-2015
Related Videos (5 of 7)
Vídeo on trobaràs un resum dels conceptes clau que van debatre els i les professionals i empreses participants a la jornada sectorial sobre l'impacte i potencial de l'àmbit de les telecomunicacions en el futur de l'ocupació.
Vídeo on trobaràs un resum dels conceptes clau que van debatre els i les professionals i empreses participants en la jornada sectorial sobre l'impacte i potencial de l'àmbit de les indústries culturals en el futur de l'ocupació a la ciutat de Barcelona.
Vídeo on trobaràs un resum dels conceptes clau que van debatre els i les professionals i empreses participants en la jornada sectorial sobre l'impacte i potencial de l'àmbit de les Indústries Creatives en el futur de l'ocupació a la ciutat de Barcelona.
Vídeo on trobaràs un resum dels conceptes clau que van debatre professionals i empreses participants a la jornada sectorial sobre l'impacte i potencial dels videojocs en el futur de l'ocupació.
Vídeo on trobaràs un resum dels conceptes clau que van debatre els i les professionals i empreses participants a la jornada sectorial sobre l'impacte i potencial de l'àmbit de les arts escèniques en el futur de l'ocupació.
Useful links (5 of 12)
12-07-2021 | | Catalan | Beginner
Pràctica Infografia sobre els indicadors laborals dels sectors creatius a Barcelona 2020, elaborada pel Departament d'Estudis de la Gerència de Política Econòmica, i Desenvolupament Local de l'Ajuntament de Barcelona.
Author: Barcelona Activa
Date of issue: 12-07-2021
https://infogram.com/indicadors-laborals-dels-sectors-creatius-a-barcelona-2020-1h7z2l877ppqg6o?live
09-07-2021 | | Catalan | Beginner
Pràctica Infografia sobre els indicadors laborals dels sectors creatius a Barcelona 2020, elaborada pel Departament d'Estudis de la Gerència de Política Econòmica, i Desenvolupament Local de l'Ajuntament de Barcelona
Author: Barcelona Activa
Font: Barcelona Activa
Date of issue: 26-05-2021
https://infogram.com/indicadors-laborals-dels-sectors-creatius-a-barcelona-2020-1h7z2l877ppqg6o?live
19-03-2021 | | Catalan | Beginner
En aquest enllaç trobaràs una anàlisi del sector audiovisual a Catalunya que revisa els principals canvis en el negoci, les noves tendències i els reptes estratègics de les empreses
01-01-2021 | | Catalan | Advanced
L'Institut Català de les Empreses Culturals (ICEC), entitat de dret públic amb personalitat jurídica pròpia, és l'organisme per mitjà del qual el Departament de Cultura de la Generalitat de
31-12-2020 | | Catalan | Advanced
Web del Departament de Cultura de la Generalitat de Catalunya, amb informació d'interès sobre el sector i les activitats que s'hi desenvolupen. En l'apartat de 'Dades Culturals' podrem consultar,
Display Industry's jobs:
Creative and Cultural Industries
© Barcelona Activa 2011
Centre per al desenvolupament professional Porta22
Convent de Sant Agustí
Ca n'Andalet
Barcelona Treball (Porta22)
+34 934 019 899
bcn.cat/treball
Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777
bcn.cat/barcelonactiva