Specialist consultant in all aspects related to identity and company or organisation image with third parties (clients, suppliers, government institutions, the general public). These aspects include: the trade mark, products or services (packaging, information associated with the product, etc.), elements that constitute the environment of the company and that are associated to this image (publicity, stationery, newsletters, announcements in the media, corporate website, etc.) and, even, the conduct of company staff (personality and type of relationship with clients and suppliers). Business identity management consultant proposes the basic guidelines to appropriately manage all manfiestations of the company/organisation identity, and ensure that this perception is coherent with the strategy that the company or organisation wishes to project.

• Establish requirements and objectives on which the business identity programme should be based. This requires a prior analysis by the company or organisation, via interviews with key people, visual audit (visual inspections), etc., and of the cultural strategy, flow chart, style, etc.
• Produce the business identity programme: specify the briefing (design, communications and behaviour), proposes identity concepts (such as namings, graphics and identifying brands, logos, symbols, colours, typographics, other packinging design guidelines, signs, etc. and guidelines of communication and behaviour) and produce the specifications handbook.
• Propose business identity communication systems: identify key audiences, priorities, media plans, etc.
• Implement and manage the business identity programme via all of the company's communication results, controlling results and managing the impact follow-up.

Regulated training and graduates

• Grau: Màrqueting i comunicació empresarial
• Grau: Màrqueting i comunicació digital
• Grau: Màrqueting i comunitats digitals
• Grau: Màrqueting
• Grau: Màrqueting i direcció comercial
• Grau: Negocis i màrqueting internacionals
• Grau: Comunicació audiovisual
• Grau: Publicitat, màrqueting i relacions públiques
• Grau: Publicitat i relacions públiques
• Grau: Comunicació

Complementary training

Other specific skills

Analytical thought: Level 2

Planning and organisation: Level 2

Flexibility and change management: Level 3

Orientation within reach: Level 2

Communication: Level 2

Customer orientation: Level 3

Communication

Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.

Management

The organisation, administration and control of a company or entity are the main interests of people related to the management field. Activities included in this field of interest vary from effective resource management, feasibility analyses and solving business problems to the development of skills and fostering of motivation in relation to human resources. Knowledge regarding specific techniques of strategic administration and business management are required to carry out these activities.

Internal communication manager

Online advertising expert

E-commerce manager

Strategic planner

Director of communication

• Work hours

  They normally work from Monday to Friday and standard office hours, although hours may be longer during periods involving the creation of the business identity.

• Salary

  Junior: between 14.848 and 20.442 euros annum gross. Median: 17.422 euros annum gross.
  Senior: between 28.943 and 41.492 euros annum gross. Median: 34.656 euros annum gross.
  
  Source: Report "Observatory of Jobs and Salaries of the Labour Market. Barcelona Activa", elaborated by ICSA Grupo. April 2015.
  

• Professional category

  Technician

• Human resources and equipment

  The human resources required to set up a company of this nature are: specialised staff (senior or junior) and the material resources needed to carry out the work (computer resources, etc.).

• Initial investments

  If the person has established a consulting firm or agency, the investment required relates to the setting up of a business with some sort of infrastructure (premises, workers, computer and support system, baring in mind that you often have to work with graphic design software).