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Wholesale Sales Agent, National Distribution Sales Agent, Account Sales Manager.


Wholesale Sales Managers work for companies that sell food products, managing their client base. They are the point of contact between the producers and retail buyers. Their aim is to sell goods at a maximum profit. As such, they are responsible for the daily sale of food products, which they must adapt to developments in the market. They may also sometimes be responsible for purchasing.


  • A customer-driven role, aiming to satisfy their needs and provide the best service, in order to create customer loyalty.
  • Achieve profitable sales of the product.
  • Align actions with company targets and strategies.
  • Market product portfolio on a day-to-day basis.
  • Coordinate purchasing and sales with the administration, finance and internal and external(transport) logistics departments.
  • Make orders and coordinate stock-taking in order to ensure supply.
  • Negotiate pricing terms, including bulk discounts, tiered pricing, agreed quality standards, etc.
  • Provide the company with data about customer needs and/or the state of the market and its trends.
  • Promote customer loyalty initiatives, such as after-sale services.
  • Seek new customers:
    Review market research studies and keep up-to-date with the latest trends in the market, compiling data and using tools such as market insight analysis.
    Define the sales method to be used, with a view to managing risk and taking into account customer profiles.
    Negotiate the terms of the sales contract.
  • If you are also responsible for managing purchases: deal with suppliers and manage the entire purchasing process, liaising with the quality, logistics and administrative departments.
  • You may have staff reporting to you, in which case:
    Adapt and manage the staff for which you are responsible, depending on the needs of the market.
    Establish, organise and supervise daily work schedules.

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Generalitat de Catalunya
Unió Europea FEDER
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