Counselor in social skills, consultant for family or social events.

The professional that advises and helps the customer, person or company, implement the most suitable codes of conduct for each situation that involves interrelatonships with external agents: other people, the public, a foreign delegation, etc. They must know and use techniques that influence social relations, as well as to know how to adapt them to different sociocultural contexts and everyday situations. There are different specialities and levels of protocol: in the business, social, institutional field, in the hospitality industry, sport, organization of events, official acts, etc. Each of them with its own peculiarities and ways of working.

• Define a person's behavior according to their interests at each moment, atmosphere, sector or activity. As well as according to the professional, social and personal environment.
• Help the client maintain or improve interpersonal relationships by making them feel they have social skills.
• Work on greetings, forms of address, presentations, gifts, public speaking, table manners, etc.
• Provide advice on etiquette, clothing, good manners, etc.
• Specify the form of address to be established with people from other countries and cultures: Arab, Asian, etc.
• Provide instruction about the forms of address in writing and speaking associated with different personalities and positions.
• Draft the protocol manual including what the external image, expression and suitable behavior should be at all times, according to the objectives proposed by the client being advised.
• Instruct and ensure compliance with, and the quality of, these previously established guidelines.

Regulated training and graduates

• Certificat de Professionalitat de la Família Imatge personal: Assessoria integral d'imatge personal (Nivell 3)
• Professional Training Course(s) in the field of Personal Image - Advanced Level: Personal and Corporativa Image Consultancy
• Grau: Publicitat i relacions públiques

Complementary training

Other specific skills

Analytical thought: Level 2

Flexibility and change management: Level 2

Concern for order and quality: Level 3

Customer orientation: Level 2

Communication: Level 3

Networking: Level 2

Physical well-being and personal image

People related to the field of physical well-being and personal image are interested in carrying out activities aimed at the care, maintenance and improvement of one's image and physical condition. These activities entail personal contact with the client, offering a service that takes into account their needs, as well as their tastes and preferences. Activities that represent this field include advising and the application of aesthetic, cosmetic and physical treatments.

Group image consultant

Beauty advisor

Style and Fashion Advisor

Expert in political and institutional communications

Wedding planner

• Salary

  Depending on the experience and value of the professional and the degree of specialization. Between 18,000 and 50,000 euros a year.

• Professional category

  Technician

• Human resources and equipment

  This profile is closer to that of a trainer or educator. This person must teach the client to behave and follow certain codes of conduct that are imposed socially in public events: company meetings, receptions for people from other cultures, protocols and etiquette. But they must also know how to adapt each one of these standards to the objectives the customer wants to achieve and the image they want to transmit.