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In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.

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Other denominations

Election strategist; political strategist


In a society where the public agenda and politics are to a large extent defined by the media agenda, the weight of the media is a growing one. Media professionals are essential assets in the exercise of politics as we know it: it is now more professionalised and involves an increasing number of journalists, advertising and public relation professionals, and audiovisual language experts. They carry out their occupation in the communication cabinets of political parties and institutions, not only public, who are increasingly aware of the need to find a place in the media in order to be seen to exist by a major proportion of society. Parties, institutions and companies are aware of the fact that communication is no longer just a complement but rather an essential component of any group strategy, whether business or political.


  • Planning of political communication campaigns. Analyse and interpret all the information derived from market research and surveys to define the strategy to be followed. Define the communication strategy. Organise and coordinate the campaign team, external advisers included.
  • Draw up communication strategies. Define the target audience (electorate segments). Campaign objectives. Define the key message and slogan of the campaign.
  • Organise and manage communications. Execute action points. Analyse each activity, draw conclusions and analyse speech strengths and weaknesses, media quotes, etc. Also attend events held by the opposition in order to be able to draw comparisons with own party dynamics. Advise the candidate directly. Also decide which messages the candidate should send out in every situation and at all times, and be prepared for contingencies depending on opposition tactics, etc. Continuously provide information on the progress of the campaign and review any aspects the candidate should improve upon, including aspects of the election campaign. Campaign monitoring. Calendar control.
  • Define the political, corporate and institutonal message. Define key campaign messages, slogans and mottos: draw up the general message of the campaign according to the region, audience, etc. and provide campaign slogans based on socio-economic, cultural, etc. factors. Draw up specific messages during the pre-campaign and the actual campaign to help permanently influence public opinion (slogans on public transport, citizen safety, immigration, quality of life and any other matter of public interest requiring a solution).
  • Draw up, execute and interpret surveys. Draw up surveys to find out about the state of mind and current interests etc. of the electorate. as well as polls on voting intentions.
  • Event concept and execution. Help decide which main activities are reserved to the candidate and who should attend any others (other representatives taken from the regional or provincial list for instance). Also handle direct marketing via mailers with electoral propaganda and ballot papers, party gadgets or souvenirs (pens, caps, keyrings, bags, banners, sweets, balls, etc.).
  • Image and verbal & non-verbal communication consulting . Also advise the candidate on wardrobe, speech training courses, strict nutrition (due to the highly demanding pace: opening ceremonies, visits, dinners, etc.).
  • Liaise with the media and opinion leaders. Dealings with the media which by law, provide free advertising spaces to the different parties. Constant communication with the different media, providing them with information regarding the movements of every candidate and any speeches and debates s/he might participate in at all times. Manage outdoor media (billboards, shelters, pennants and street furniture as a whole, etc.)

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Centre per al desenvolupament professional Porta22

Barcelona Treball (Porta22)
Llacuna, 156-162, 08018 Barcelona

Monday to Friday from 9 to 18 h

Generalitat de Catalunya
Unió Europea FEDER
Unió Europea FSE