User experience expert, UX Designer

The UX (User Experience) design is in charge of studying and evaluating the interaction of users with the product, through research and testing to ensure easy and efficient use and favourable perception. Consider all the factors to make this interaction meaningful, relevant and positive: from product acquisition to design, usability, information architecture and functionalities.

UX specialists develop iterative prototypes (wireframes) of the digital product, define the architecture of its contents (site map) and create models of the different interaction scenarios to establish the ideal task flow based on the user's needs. Their objective is that the use of the product is efficient, and the user's perception is favourable and that is why they define the prototype based on the observation of people's interaction with an interface.

These professionals usually coordinate the expert in UI (User Interface) to develop prototypes and models (mock-ups) that allow defining the final visual design of the application. For this reason, the job market often asks for a single professional who is an expert in UI and UX.

• Understand the product specifications and the target audience's challenges and needs to see how their experience can be optimized.
• Using business intelligence and research data (provided by tools such as Google Analytics and others), they create models of people's behaviour on different websites, which they will use to make predictions of behaviour and use.
• Study and compare the efficiency and quality of different versions (interface, information architecture, process, etc.) through the development of user tests that allow them to propose new improvements.
• Participate in the definition of the main characteristics of the product in relation to the interaction with its user.
• Design user processes within the application to generate smooth interactions (user flow).
• Work with the design team to achieve a good visual presentation that correctly transmits the values and feelings that are most consistent with the brand.
• Often, also take actions to generate and guarantee their public's loyalty and trust (especially in terms of privacy and security).
• Prepare proposals for user feedback instruments (notifications, alerts, etc.) and help.

Regulated training and graduates

• Grau: Audiovisual i multimèdia
• Grau: Comunicació audiovisual
• Grau: Comunicació i periodisme audiovisuals
• Grau: Mitjans audiovisuals
• Grau: Multimèdia
• Grau: Continguts digitals interactius
• Grau: Enginyeria multimèdia
• Grau: Belles arts
• Grau: Arts i disseny
• Grau: Disseny i creació digitals
• Grau: Disseny, Animació i Art Digital
• Grau: Psicologia

Complementary training

Other specific skills

There are a few specific training in UX (user experience) on the market. Most of the technical requirements are demanded as knowledge acquired through the professional's own experience:

• Specific knowledge of UX.
• Knowledge of methodologies (such as focus groups or usability tests) and eines (such as eye-tracking) to test them as well as the qualitative and quantitative metrics that can be obtained.
• Knowledge of wireframe creation (such as Axure, Visio, etc.)
• Good level of spoken and written English.

Creativity: Level 2

Customer orientation: Level 3

Analytical thought: Level 2

Conceptual thought: Level 3

Concern for order and quality: Level 2

Design

People who show an interest in the field of design enjoy creating forms, styles and effects that improve the aesthetics, features or user-friendliness of products and spaces. This field of interest includes all the activities related to fashion and accessories design (clothes, jewellery) and interior design (furniture, window dressing). Creativity and knowledge of new trends are key in the carrying out of these activities in the professional world.

New technologies

People who show an interest in this field are motivated by the development and advanced use of new technologies in any of their applications (software, hardware, telecommunications) from an innovative perspective and in accordance with the continuous updates of technologies, programmes and equipment that appear on the market. The design, installation, management and maintenance of computer systems and new technologies are activities specific to this field.

UI Specialist

Content manager

Advertising creative

Online advertising expert

Infographics designer

• Work hours

  Full-time or part-time.

• Salary

  For a full-time position, the salaries vary greatly, however in general they range between 20,000 and 40,000 euros gross per annum, depending on the size of the company and the person's experience.

• Professional category

  Technician