Barcelona City Council | Capital humà

Cultural planners are responsible for organising the offer of cultural and artistic activities in their area of competence (sectoral and/or territorial). They work at organisations such as local public administrations, art centres, theatres, etc. At small cultural facilities, cultural planners may also be committed to other functions, full-time. Conversely, at large organisations, like large auditoriums, they more often specialise in just one area, such as merchandising, public relations or education.

• Design and the use of the teams with respect to the activity (professional, amateur) and knowledge of possible users (linked to the amateur exhibition or creation, entities from other fields, companies, government institutions).
• Create the programming by selecting the shows that will be part of it, which entails knowledge of the target audience, the offer of events that fit this public, attend specialised conferences, belong to specialised networks, etc.
• Communicate and work with local performing arts organisations. Establish collaboration processes (usually via agreements) with local performing arts entities to decide on participation-exhibition at facilities, design a joint training offer for the town, realisation of amateur theatre shows
• Manage financial issues. Draw up the annual budget for the performing arts activity that was programmed, taking current expenses into account, especially, those connected to the function (performance fees, technical data sheet).
• Manage communications. Consider programming for different specialities (theatre, dance, music), posters, press appearances, radio, etc., based on the edition and distribution of the annual agenda.
• Manage marketing and ticket sales. Promote events, pricing policy, routes and platforms for selling tickets (box office, Internet).
• Manage security of the space. Manage safety and risk prevention systems, as well as the providers of these services.
• Manage the space's catering or bar service: this area includes tasks such as looking for and negotiating with a concessionary company for bar and/or catering service, drawing up the agreement/contract that regulates the relations and services to be provided.
• Finally, it merits mention that the tasks typical of a cultural manager may be shared with other team members, depending on the level of specialisation, volume of activity and budget of the facilities.
  

Regulated training and graduates

• Grau: Administració d'empreses i gestió de la innovació
• Grau: Administració i direcció d'empreses
• Grau: Direcció d'empreses
• Grau: Direcció d'empreses (BBA)
• Grau: Ciències empresarials-management
• Grau: Ciència política i gestió pública
• Grau: Ciències polítiques i de l'Administració
• Grau: Economia i gestió
• Grau: Arts i disseny
• Grau: Història de l'art
• Grau: Humanitats
• Grau: Humanitats i estudis culturals

Other specific skills

Planning and organisation: Level 3

Networking: Level 2

Flexibility and change management: Level 2

Initiative: Level 2

Orientation within reach: Level 2

Learning and use of knowledge: Level 1

Artistic

People who show an interest in the artistic field enjoy expressing ideas and feelings through the language of art A creative spirit and the motivation to convey concepts or emotions are inherent to this interest. This field includes all the activities that are oriented towards creating artistic products in their various forms: works that are musical, cinematographic or visual in nature, as well as dance and related arts.

Communication

Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.

Management

The organisation, administration and control of a company or entity are the main interests of people related to the management field. Activities included in this field of interest vary from effective resource management, feasibility analyses and solving business problems to the development of skills and fostering of motivation in relation to human resources. Knowledge regarding specific techniques of strategic administration and business management are required to carry out these activities.

Humanities

The key interests of people who are interested in the field of humanities are studying the activity of human beings over time as well as their cultural and artistic expressions. Activities that represent this field are the creation of cultural products and the organisation of exhibitions and events, in addition to the promotion of actions for the preservation and dissemination of an artistic group. Significant knowledge of cultural, historical and linguistic heritage is required to carry out these activities.

Expert in evaluating virtual public offices

Exhibition production specialist

Product Manager

Administration consultant

Product Distribution Plannner

• Work hours

  The workday of managers varies depending on the type of work and the volume of activity that has to be planned. They may devote many hours of the week to managing activities they are responsible for from their office, although they also have to work at night and/or weekends, if directly involved in executing shows for a specific programming with a pre-established calendar. They usually work 40-hour weeks, but with split-shift, since they must adapt to the activity at the facility in question, attend meetings with providers, attend shows at other performing arts spaces to assess the possibility of programming them at their place of work.

• Salary

  The gross annual wages that cultural managers can earn varies substantially, ranging anywhere from 17,000 to 56,000 euros. The difference depends largely on each manager's education and experience, the tasks and responsibilities they take on and on the type of facility and legal system.