Website promoter or Contents updater

The webmaster is the person, employed by the company or not, responsible for managing, developing and improving a website. The webmaster usually participates in the site creation and structuring phase, and programs it to house the design and contents that will feed it. At the same time, this person prepares the applications required to publish contents, even though they come from different suppliers that may be inside or outside the company.

This person is also responsible for updating both the content and the graphic material on the website. The complexity of the web management will depend on the size of the company or project for which this professional works.

• Participate in website creation and its structure.
  Broad knowledge of user-friendliness of websites and participate in the creation of a simple and intuitive structure for the end user. Optimize the website structure.
• Manage and improve the website.
  The webmaster is the person responsible for the technical maintenance of a site, its improvement and user assistance in the event of technical queries.
  Advise about new website projects.
  Research, recommend and develop the application of new technologies.
• Manage the process for publication of contents.
  Unify the style of the pages (fonts, icons, page formats, etc.), guaranteeing the coherence of the online content and the graphic part of the website.
  Program applications that will allow updating the website contents whether developed directly by the staff of the company or those outsourced and arriving from suppliers in different formats (XML, text files, etc.).
• Create systems for the control and increase of traffic.
  Be responsible for proposing internal systems for the control of website traffic, like click-through rate.
• Create tools to analyse these statistics.
  Control correct implementation of systems for measuring external website traffic.
  Control and improve website performance and access speed.

Regulated training and graduates

This occupation does not respond to a single specialized qualification. There are several studies that provide training for the duration of the course, some of which are:

• Certificat de Professionalitat de la Família Informàtica i comunicacions: Sistemes de gestió d'informació (Nivell 3)
• Certificat de Professionalitat de la Família Informàtica i comunicacions: Desenvolupament d'aplicacions amb tecnologies web (Nivell 3)
• Certificat de Professionalitat de la Família Informàtica i comunicacions: Administració i programació en sistemes de planificació de recursos empresarials i de gestió de relacions amb clients (Nivell 3)
• Certificat de Professionalitat de la Família Imatge i so: Desenvolupament de productes multimèdia interactius (Nivell 3)
• Professional Training Course(s) in the professional family of IT - Advanced Level: Web application developer
• Grau: Audiovisual i multimèdia
• Grau: Enginyeria de sistemes audiovisuals
• Grau: Enginyeria de sistemes TIC
• Grau: Enginyeria informàtica
• Grau: Multimèdia
• Grau: Enginyeria informàtica de gestió i sistemes d'informació
• Grau: Continguts digitals interactius
• Grau: Enginyeria multimèdia
• Grau: Comunicació
• Grau: Comunicació audiovisual
• Grau: Comunicació i periodisme audiovisuals
• Grau: Periodisme
• Grau: Disseny i creació digitals

Complementary training

Programming languages: HTML, XML, JavaScript, Java, PHP, ASP, CSS, etc.
SQL databases
Operating systems: Windows, Unix, Linux, Mac OS, etc.
Specialized courses in user-friendliness criteria and information architecture.

Other specific skills

Technical english.
Knowledge of design and design tools is not essential, but is an advantage.
Familiarity in the use of CMS: Content Management Systems.

The experience required depends on the complexity of the tasks to be carried out, but normally a minimum of one year is required to carry out similar tasks. If not available, experience in web design or online content management is usually an advantage.

The experience required usually ranges between one and three years, although sometimes no experience is required if it is possible to demonstrate general knowledge of web programming.
It is also normal to contract students for junior levels, although always with good knowledge of programming and coming from further training, knowledge of project management techniques and multimedia design tools.

Creativity: Level 2

Initiative: Level 3

Orientation within reach: Level 3

Learning and use of knowledge: Level 1

Flexibility and change management: Level 2

New technologies

People who show an interest in this field are motivated by the development and advanced use of new technologies in any of their applications (software, hardware, telecommunications) from an innovative perspective and in accordance with the continuous updates of technologies, programmes and equipment that appear on the market. The design, installation, management and maintenance of computer systems and new technologies are activities specific to this field.

Web programmer

Information architect

Positioning expert

Video game programmer

Mobile application programmer

• Work hours

  Half time and full time are the most common.

• Salary

  Gross annual wages from 20.543 to 29.261 euros. Median: 24.517 euros annum gross. Can be done for work experience.
  
  Source: Report "Observatory of Jobs and Salaries of the Labour Market. Barcelona Activa", elaborated by ICSA Grupo. April 2015.

• Professional category

  Technician