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Description
These professionals perform market analysis studies with the aim of obtaining valuable information that the client company will use to take decisions with respect to the products or services it markets and marketing strategies.
Market research analysts are multifaceted with great analytical skills, because they must have knowledge of business management, be literate in new technologies applied to marketing and statistics techniques and, in parallel, notions of consumer psychology. Market research is a process that includes designing surveys, studying the data obtained and taking statistics, that analysts will use to understand consumption trends, to determine sales development for specific products, to establish potential consumers, situate competing companies, etc.
The result of the analyses they perform are very useful tools for the company sales and marketing departments, as depending on this research, later advertising campaigns will be established or new product or service lines will be launched.
Tasks
© Barcelona Activa 2011
Centre per al desenvolupament professional Porta22
Convent de Sant Agustí
Ca n'Andalet
Barcelona Treball (Porta22)
+34 934 019 899
bcn.cat/treball
Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777
bcn.cat/barcelonactiva