These professionals perform market analysis studies with the aim of obtaining valuable information that the client company will use to make decisions regarding the products or services it markets and marketing strategies.

Market research analysts are responsible for the preparation of surveys, the study of the data obtained and the generation of statistics, which will serve to know consumer trends, determine the evolution of sales of a certain product, set the consumer public potential, and locate competing companies, among others, They are an essential and very useful figure for the company marketing and sales departments, as depending on their research, later advertising campaigns, promotional actions or new product or service lines will be launched.

They may develop their activity in different areas that can range from economic research and sector studies, to specialization within a specific field such as food channels outside the home.

• Define the starting point and the objectives sought in the research project.
  Together with the client company, determine the company's situation on the market and with respect to its competitors, the sectoral distribution of sales for products and geographic areas, the type of consumers (desires, behavioural patterns, profiles, etc.), customer satisfaction, etc.
  Determine the purpose of the study.
• Establish methodological aspects necessary to obtain study data and assure that data are compiled correctly.
  Determine the sampling of consumers who will perform the study and the statistical techniques that will be applied to carry out the research.
  Establish the model for questions that will be asked, the content of the survey and the medium by which surveys will be performed (email, telephone or personal contact).
  Sometimes, manage a technical market research team.
• Analyse the data obtained and draw useful conclusions for the company.
  Draw up reports, charts and comparison tables to present the quantitative and qualitative results of the study.
  Collect relevant information (studies, reports, opinion pieces, etc.) as well as competitor data and analyse prices, marketing strategies and distribution.
  Analyse the evolution of previous sales and establish future forecasts based on the results.
• Suggest guidelines and recommendations for making strategic decisions regarding the promotion, distribution, design and price of the product of service.
  The information obtained can also determine the suitability of opening new sales lines and new marketing strategies or diversifying company operations.
  If necessary, work with the R&D department to suggest innovations or adaptations, with the commercial department to suggest strategies or with the marketing department to take part in the established communication and promotion methods.
  

Regulated training and graduates

• Certificat de Professionalitat de la Família Comerç i Màrqueting: Assistència a la investigació de mercats (Nivell 3)
• Certificat de Professionalitat de la Família Comerç i Màrqueting: Gestió de màrqueting i comunicació (Nivell 3)
• Professional Training Course(s) in the field of Trade and Marketing - Advanced Level: Trade and Marketing
• Grau: Administració i direcció d'empreses
• Grau: Administració d'empreses i gestió de la innovació
• Grau: Direcció d'empreses (BBA)
• Grau: Direcció d'empreses tecnològiques
• Grau: Economia
• Grau: Economia i gestió
• Grau: Empresa internacional
• Grau: Empresa i tecnologia
• Grau: Gestió d'empreses en comerç i distribució
• Grau: Màrqueting
• Grau: Màrqueting i direcció comercial
• Grau: Màrqueting i investigació de mercats
• Grau: Negocis i màrqueting internacionals
• Grau: Publicitat, màrqueting i relacions públiques

Complementary training

Given how fast market research techniques technologies applied to marketing are developing, it is advisable for these professionals to take courses or master¿s degrees in:

• Marketing

• E-commerce

• Market research techniques

• Communication technique strategies

• Economics and finance
  

Other specific skills

Although it is not essential, since a market research analyst can start with an internship contract, experience in financial companies, public institutions or consumer companies is valued.

There are two categories of analysts according to the complexity of the functions performed and the degree of responsibility: junior and senior.

• Junior analysts perform tasks such as searching data information and are asked for a 0 to 2-year experience.

• Senior analysts carry out direction, management, control and monitoring tasks, and it is necessary to have a minimum of three years of experience and have acquired skills that let them manage a technical team. This means a higher salary and greater responsibilities within the company or on the project to develop.
  

Learning and use of knowledge: Level 2

Orientation within reach: Level 2

Strategic orientation: Level 2

Analytical thought: Level 3

Conceptual thought: Level 2

Communication

Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.

Management

The organisation, administration and control of a company or entity are the main interests of people related to the management field. Activities included in this field of interest vary from effective resource management, feasibility analyses and solving business problems to the development of skills and fostering of motivation in relation to human resources. Knowledge regarding specific techniques of strategic administration and business management are required to carry out these activities.

Director of communication

Product Manager

Strategic planner

Responsable d'atenció al client i comercial de Marina

E-commerce manager

• Work hours

  This is normally a full-time job with flexible working hours.
  

• Salary

  The gross salary per year is between 19,288 € and 32,889 €. The average salary is around 23,328 euros gross per year. Salary can vary depending on the company¿s size, the responsibility of the occupation and the individual¿s experience and qualifications.
  Source: Report "Observatory of Jobs and Salaries of the Labour Market. Barcelona Activa", elaborated by ICSA Grupo. April 2015.
  

• Professional category

  Technician