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Description
These professionals perform market analysis studies with the aim of obtaining valuable information that the client company will use to make decisions regarding the products or services it markets and marketing strategies.
Market research analysts are responsible for the preparation of surveys, the study of the data obtained and the generation of statistics, which will serve to know consumer trends, determine the evolution of sales of a certain product, set the consumer public potential, and locate competing companies, among others, They are an essential and very useful figure for the company marketing and sales departments, as depending on their research, later advertising campaigns, promotional actions or new product or service lines will be launched.
They may develop their activity in different areas that can range from economic research and sector studies, to specialization within a specific field such as food channels outside the home.
Tasks
© Barcelona Activa 2011
Centre per al desenvolupament professional Porta22
Convent de Sant Agustí
Ca n'Andalet
Barcelona Treball (Porta22)
+34 934 019 899
bcn.cat/treball
Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777
bcn.cat/barcelonactiva