These professionals advise entities and organizations on image issues in order to transmit values and messages aligned with their mission or corporate purpose. They are responsible for anticipating, planning and communicating. They anticipate the client's needs and the associated risks and opportunities in the social environment; design and coordinate a strategic reputation and corporate image plan that conveys his/her identity in an attractive way and, finally, communicate the relevant messages to the community (stakeholders) with the aim of increasing his/her media impact and social influence. In addition, this advice includes the collective image that the human team offers, which has to be coherent with the image of the company, the facilities, the products, etc.

The group image consultant may work for the management team or constitute a work tool for the following departments: Human Resources, Marketing, Communications, etc. Likewise, they may work for public figures (artists, athletes or celebrities in general) advising on the design of their external image, expression, attitudes and skills that best convey their identity and values.

• Identify the person or client company's physical characteristics, risks and opportunities.
• Learn the legislation and jurisprudence related to all working personnel and, in particular, those in the specific sector, as well as the labour relations between the team and its hierarchy.
• Jointly define the messages and values the company wishes to project as its corporate identity.

• The proposal of graphic and visual image, according to the client's needs.
• The communicative elements of expression, attitudes and skills for a person or group to transmit the messages and corporate values appropriate to the defined collective image.
• Services and products in collaboration with other professionals to implement the group or person image changes (design of uniforms, accessories, work tools, stylists, hairdressers, speech therapists, dieticians, etc.).

• Train the staff in all those capacities and skills necessary to achieve a good implementation of the corporate image.
• Draft the corporate image procedure handbook, which is part of the image and style protocol of the entity, collective, etc.

• Accompany the client in any public activities and presentations to help him/her meet his/her communication objectives.
• Monthly monitor the media impact (clipping) and evaluate the results to make changes, if necessary.
• Audit the levels of quality and excellence in the transmission of values and messages in each action and activity.
  

Regulated training and graduates

• Certificat de Professionalitat de la Família Imatge personal: Assessoria integral d'imatge personal (Nivell 3)
• Professional Training Course(s) in the field of Personal Image - Advanced Level: Personal and Corporativa Image Consultancy
• Grau: Màrqueting i comunicació empresarial
• Grau: Publicitat i relacions públiques

Complementary training

Specialised Corporate Image and Communication courses.
Protocol courses.
Human resources management.
Training in international relationship techniques, counselling, etc., in the field of psychology.
Postgraduate degree in Corporate Communication, Event organisation and/or Protocol.
Postgraduate degree in Political communication and Institutional relations.
Postgraduate degree in corporate image and communication.

Other specific skills

Communication: Level 2

Leadership: Level 1

Customer orientation: Level 3

Strategic orientation: Level 3

Planning and organisation: Level 3

Physical well-being and personal image

People related to the field of physical well-being and personal image are interested in carrying out activities aimed at the care, maintenance and improvement of one's image and physical condition. These activities entail personal contact with the client, offering a service that takes into account their needs, as well as their tastes and preferences. Activities that represent this field include advising and the application of aesthetic, cosmetic and physical treatments.

Specialist in social protocol and social skills

Style and Fashion Advisor

Beauty advisor

Communications consultant

Strategic planner

• Other features

  Normally, in addition to developing the client's advisory plan, this professional must follow up on it. They may work directly for companies that place them in charge of the strategy and design of the image of its group of employees, directors, etc., or be a member of an image consultancy or communications firm. In some cases, they may even work mainly for a client, assisting in all aspects of their public life.
  They offer their services to record companies, political parties, sports clubs, etc., depending on their speciality and what type of client they have to attend.
  
  

• Professional category

  Technician

• Human resources and equipment

  These professionals work with technicians who help them to implement the group image plan. They may be stylists, designers, makeup artists, experts in oral or digital communication, etc.