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In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.

 
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Other denominations

Pharmaceutical product manager

Description

In the pharmaceutical and biotechnological industries as a whole, marketing departments are divided according to the medical speciality their product, drug or similar are aimed at . The biotechnology product manager is involved in each of these areas of specialisation. The biotechnological product manager operates in the marketing department of a pharmaceutical company. S/he is the highest ranking product or product range manager (in which case s/he is referred to as brand manager).

His/her involvement begins with the concept of the product and continues with its management throughout the entire commercial cycle, from the premarketing stages to promotional market launch activities and, lastly, market repositioning. S/he defines the business and marketing strategies to be followed at all times. S/he is also in charge of maximising the profits generated by this product through its relaunch in phases of decline or the implementation of new strategies aimed at extending its life.

Tasks

  • Draw up and/or execute new or existing product marketing plans of the company.
  • Adapt and update the product catalogue of his/her department, removing any obsolete products and including new references.
  • Control the budget assigned to his/her product category.
  • Coordinate his/her activities with the rest of the departments of the company (sales force , regulatory issues, market access, etc.).
  • Interpret, draw up and analyse market research reports regarding product knowledge, customers and the competition (products, prices, offers, etc.).
  • Draw up and/or adapt the promotional materials linked to this product to the legal requirements in force in the country.
  • Identify and propose new business opportunities via key opinion leaders.
  • This is the person of reference when it comes to product knowledge, for all of the customers of the company.
  • Be familiar with the characteristics and technical solutions of any products complementary to those marketed in the division.
  • Participate in trade fairs and organise symposiums.

Quick access and copyright:

Centre per al desenvolupament professional Porta22
Convent de Sant Agustí
Ca n'Andalet

Barcelona Treball (Porta22)
+34 934 019 899
bcn.cat/treball

Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777
bcn.cat/barcelonactiva

Generalitat de Catalunya
Unió Europea FEDER
Unió Europea FSE