Biotech Media Expert

Scientific communication, understood as the process of publicly transferring and disseminating scientific knowledge, plays a key role in society's development. Science influences and conditions all fields of human life: professional, intellectual, those related to health, well-being, recreation, the physical environment, etc. A society that understands and has access to new knowledge and new technologies has a greater critical ability to take decisions, and is more prepared to face new future challenges. The manner in which new knowledge is spread and the players responsible for this communication are determining factors in the establishment of opinions and the generation of ethical debate with regard to science. The head of communication is responsible for communicating the research results and the new knowledge that is generated, either by companies or research centres and/or entities. Their work is similar to that of a spokesperson for a company or institution, although they are specialised in relationships with the media, becoming mediators between the scientific and technological environments and society in general.

• Is in constant contact with the knowledge generators of their entity (company, research centre) in order to have precise information of the scope, differentiating benefits and uses of the products and services.
• Prepare informational documents, advertising materials and the necessary reports, adapting them (in content, form and channel) to the special characteristics and needs of the information's final destination.
• Maintain relationships with the media: press agencies, written and/or digital press media, magazines, publications and audiovisual media, both general and specialised.
• Organise press conferences, offer interviews, round tables, conferences, presentations at forums.
• Follow-up on internal and external congresses and seminars: media relations, control of publishing media, sending of invitations, organisation of meetings, etc.
• Contact public relations agencies for special services.
  

Regulated training and graduates

• Grau: Biotecnologia
• Grau: Ciències biomèdiques
• Grau: Publicitat i relacions públiques
• Grau: Publicitat, màrqueting i relacions públiques
• Grau: Comunicació
• Grau: Comunicació audiovisual

Complementary training

Other specific skills

Knowledge of English: high level.
Computer literacy (word processors, databases, etc.): user level.

Planning and organisation: Level 2

Learning and use of knowledge: Level 1

Orientation within reach: Level 2

Initiative: Level 2

Communication: Level 2

Networking: Level 1

Communication

Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.

Lobbying expert

Internal communication manager

Business identity management consultant

Community manager

Online advertising expert

• Work hours

  The work day may be part or full time, either intensive or split shift.

• Salary

  The gross remuneration varies, on average, between 25,000 and 65,000 euros a year, depending on the experience of each person.

• Professional category

  Technician