Biotech/Pharma marketing manager

Marketing is the discipline that studies the behaviour of markets and consumers. Marketing seeks to position a product, a brand or a service in the mind of the consumer using different tools and strategies. A good part of society often does not know about the products professionals work with in the biotech field. Biotechnological marketing managers are responsible for finding and analysing potential markets and for positioning products. To achieve this objective, they work closely with other departments, such as the production and R&D departments.

• Define the marketing policy and strategy for the company's products and services.
• Design market entry strategies and create the image of the products.
• Design and direct promotional campaigns for products.
• Deal with analysing the competitive environment and the future trend of the market.
• Position the product on the market, create the image, find the name, and manage the launch within the pharmaceutical sector.
• Design product penetration strategies, and direct and supervise promotional and advertising actions, in collaboration with advertising agencies, press agents and the media.
• Participate in the creation of advertising materials and supports.
• Monitor campaigns, namely, the acceptance of existing or new products and services.
• Attend trade shows and conferences to contact with companies and institutions who may be potential customers.
  

Regulated training and graduates

• Grau: Biologia
• Grau: Biotecnologia
• Grau: Bioquímica
• Grau: Administració i direcció d'empreses
• Grau: Administració d'empreses i gestió de la innovació
• Grau: Economia
• Grau: Màrqueting i direcció comercial
• Grau: Màrqueting i investigació de mercats
• Grau: Màrqueting i comunicació empresarial

Complementary training

MBA, master's degree or advanced marketing studies.
Postgraduate degree or specialisation course in Biotechnology, Pharmacy, etc. (recommended for graduates in Economics, Business Management and Administration, Market Research and Techniques).

Other specific skills

Knowledge of English: high level.
Computer literacy (word processors, databases, etc.): user level.

Analytical thought: Level 2

Strategic orientation: Level 3

Planning and organisation: Level 3

Team work and cooperation: Level 2

Creativity: Level 2

Initiative: Level 3

Communication

Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.

Management

The organisation, administration and control of a company or entity are the main interests of people related to the management field. Activities included in this field of interest vary from effective resource management, feasibility analyses and solving business problems to the development of skills and fostering of motivation in relation to human resources. Knowledge regarding specific techniques of strategic administration and business management are required to carry out these activities.

Pharmaceutical product manager

Public Relations Manager

Director of communication

ICT consultant

Tourism product marketing and concept manager

• Work hours

  The work day may be part or full time, either intensive or split shift.

• Salary

  Gross salary ranges, on average, between 35,000 and 60,000 euros a year in mid-sized companies and between 40,000 and 90,000 euros a year in large companies, depending on a candidate's experience.

• Professional category

  Middle management