Barcelona City Council | Capital humàBarcelona City Council website

Home  > Job profiles





In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.

Get to know this occupation

Other denominations

Biotech/Pharma marketing manager


Marketing is the discipline that studies the behaviour of markets and consumers. Marketing seeks to position a product, a brand or a service in the mind of the consumer using different tools and strategies. A good part of society often does not know about the products professionals work with in the biotech field. Biotechnological marketing managers are responsible for finding and analysing potential markets and for positioning products. To achieve this objective, they work closely with other departments, such as the production and R&D departments.


  • Define the marketing policy and strategy for the company's products and services.
  • Design market entry strategies and create the image of the products.
  • Design and direct promotional campaigns for products.
  • Deal with analysing the competitive environment and the future trend of the market.
  • Position the product on the market, create the image, find the name, and manage the launch within the pharmaceutical sector.
  • Design product penetration strategies, and direct and supervise promotional and advertising actions, in collaboration with advertising agencies, press agents and the media.
  • Participate in the creation of advertising materials and supports.
  • Monitor campaigns, namely, the acceptance of existing or new products and services.
  • Attend trade shows and conferences to contact with companies and institutions who may be potential customers.

Quick access and copyright:

Centre per al desenvolupament professional Porta22
Convent de Sant Agustí
Ca n'Andalet

Barcelona Treball (Porta22)
+34 934 019 899

Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777

Generalitat de Catalunya
Unió Europea FEDER
Unió Europea FSE