Barcelona City Council | Capital humàBarcelona City Council website

Home  > Job profiles





In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.

Get to know this occupation

Other denominations

Medical sales representative; Hospital sales representative: Hospital representative.


The medical representative is a professional who works for a pharmaceutical company and promotes the pharmaceuticals assigned to him/her. To carry out this occupation, this professional must have a scientific-technical knowledge related to the products s/he promotes, given that s/he must interact with a highly specialised professional category with an excellent command of the technical jargon . His/her main role is to offer physicians accurate and up-to-date technical data regarding the product and to ensure said product goes on to form part of the therapeutic options favoured by the physician who then prescribes it to his/her patients. The medical representative works for one pharmaceutical company exclusively. The representative is assigned a territory and must pay regular visits to physicians in hospitals, clinics and, depending on the products assigned to him/her, also chemists and pharmacies in the area. Unlike the pharmaceutical representative, the medical representative only promotes ethical drugs, that is, medications which require a medical prescription.


  • Manage and promote the pharmaceutical product portfolio assigned to him/her.
  • Plan and carry out customer visits.
  • Call on practitioners in clinics, hospitals and doctor's surgeries.
  • Build, promote and maintain relationships between the pharmaceutical industry and physicians.
  • Personally share authorised product fact sheet data with physicians.
  • Keep customer records up to date with IT application such as ETMS (accessible via mobile devices or palmtops).
  • Escort physicians to conferences, seminars and activities sponsored by the pharmaceutical company.
  • Maintain contact with the business network of the company.
  • Report to the regional sales manager on calls made and results obtained.
  • In charge of achieving recognition, sales and product penetration objectives in the allocated geographical area, under the supervision of the regional manager.

Quick access and copyright:

Centre per al desenvolupament professional Porta22
Convent de Sant Agustí
Ca n'Andalet

Barcelona Treball (Porta22)
+34 934 019 899

Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777

Generalitat de Catalunya
Unió Europea FEDER
Unió Europea FSE