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In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.

 
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Electronic marketing consultant

Description

Electronic marketing consultants plan and manage their company's internet marketing strategy. For this reason, they should have an excellent knowledge of electronic media and the advantages of the various online technologies. This professional advises clients on the following issues: what are the best sites for them to have a banner on, how to create a newsletter, and how to send personalised emails for advertising and commercial purposes. Electronic marketing consultants and clients work extremely closely together: they meet regularly to determine the most suitable type of message to promote each product or service, and through what means they can best convey this message to the target market.

Tasks

  • Meet with client companies to set the marketing campaign targets.
    Advse the client about the most beneficial online marketing options for their needs.
    Analyse the client's needs (if they are seeking to attract new customers or build loyalty amongst existing ones).
    Draw up the marketing plan.
  • Carry out market research in order to make decisions on the basis of the data obtained.
    If the strategy is geared towards attracting new customers:
    Carry out studies about the internet and potential target audiences.
    Study the websites and general internet portals that have the most visitors in order to determine where the online advertising campaign would be most successful.
    Analyse the profile of the people who visit these sites and segment the market.
    Analyse websites and internet portals with similar contents to the client's website, in order to make it easier to segment the market.
    Study the different search engines and consider possible agreements to optimise the client's position in search engine results.
    If the client is interested in building loyalty amongst existing customers:
    Check their level of satisfaction and needs using emails, chat messages, newsletters, forms, etc.
    Study the most visited pages and user preferences through cookies (small text files that track visits to a website).
  • Determine the most effective strategy or combination of strategies in order to influence users.
    Insert banners to advertise free products, discounts, etc. Determine the most appropriate format and location for banners alongside the designer.
    Write and design personalised emails, including promotional deals, for customers.
    Send out periodic newsletters offering information and news about the company's products and the latest offers.
  • Keep track of the results of the campaign in order to plan future strategies.
    Produce statistics in order to monitor the effectiveness of the advertising message: measure how many times a full page is viewed and how many times banners are clicked on.
    Regularly check the number of clicks on a banner, in order to change the creative message if the response rate has dropped.
  • Draft monitoring reports for the campaign and present them to the client company..


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Centre per al desenvolupament professional Porta22
Convent de Sant Agustí
Ca n'Andalet

Barcelona Treball (Porta22)
+34 934 019 899
bcn.cat/treball

Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777
bcn.cat/barcelonactiva

Generalitat de Catalunya
Unió Europea FEDER
Unió Europea FSE