Public relations are defined as strategies to generate a favourable and confident climate between the company and its target audiences, and thus, encourage a positive attitude. To achieve this, public relation managers develop, implement and evaluate promotional strategies aimed at informing clients, staff and the general public about the initiatives and policies of the companies, administrations or organisations they work for.

These professionals usually work in medium and large companies and entities that need to maintain contact with other companies, administrations or the media in order to ensure the normal development of their activity and establish beneficial relationships, where the public image is mutually favoured. They often have to mould the organisation itself in order to help it adapt to this image effectively.

Thus, public relation managers are in charge of managing some aspects of the communication of their organisations handling the relationship with the media, protocol, institutional relations, crisis management, the design and execution of events and activities, the coordination of sponsorship actions and, above all, that guests get a satisfactory image of the company or organisation.

• Produce enquiries or surveys in order to identify clients and target publics relating to their actions, as well as checking the degree of satisfaction or the image they have of the company or institution. This allows these professionals to identify problems and opportunities for action based on the objectives of the organisation.
• Look for external information and cultivate relationships and communication channels with clients and suppliers (current and potential customers).
• Maintain an updated database of customers, suppliers, collaborators, companies, media, etc. to send them any selective information they consider necessary.
• Prepare reports, informative documents, presentations, press releases, bibliographies and websites, and supervise their preparation.
• Maintain relationships with various media in close collaboration with the person responsible for communication.
• Advise the organisation for which they work on the best way to communicate with the different target audiences.
• Coordinate actions such as meetings, conventions, protocol acts, public events and general appearances with the aim of publicising different activities of companies and client organisations.
• Personally attend to some relevant clients, welcoming them and accompanying them during their visit to the organisation.
• Be the spokesperson, especially in crisis management situations.
  

Regulated training and graduates

• Grau: Administració d'empreses i gestió de la innovació
• Grau: Administració i direcció d'empreses
• Grau: Audiovisual i multimèdia
• Grau: Ciències empresarials-management
• Grau: Ciència política i gestió pública
• Grau: Ciències polítiques i de l'Administració
• Grau: Comunicació
• Grau: Comunicació audiovisual
• Grau: Comunicació cultural
• Grau: Comunicació i industries culturals
• Grau: Comunicació i periodisme audiovisuals
• Grau: Gestió i Administració pública
• Grau: Periodisme
• Grau: Publicitat i relacions públiques
• Grau: Publicitat, màrqueting i relacions públiques
• Grau: Màrqueting
• Grau: Màrqueting i direcció comercial
• Grau: Màrqueting i investigació de mercats
• Grau: Màrqueting i comunicació empresarial
• Grau: Màrqueting i comunicació digital
• Grau: Màrqueting i comunitats digitals
• Grau: Negocis i màrqueting internacionals
• Grau: Relacions internacionals

Complementary training

There are a range of courses, master's and postgraduate degrees in marketing, psychology, corporate communication and media management which can prove extremely interesting for these professionals.

Other specific skills

Knowledge of languages (especially English).
Advanced office automation level.
Knowledge of business protocol.
Knowledge of multimedia technologies.

Communication: Level 4

Networking: Level 2

Customer orientation: Level 3

Analytical thought: Level 2

Planning and organisation: Level 2

Communication

Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.

Management

The organisation, administration and control of a company or entity are the main interests of people related to the management field. Activities included in this field of interest vary from effective resource management, feasibility analyses and solving business problems to the development of skills and fostering of motivation in relation to human resources. Knowledge regarding specific techniques of strategic administration and business management are required to carry out these activities.

Director of communication

Project Manager

Online advertising expert

Copywriter

Expert in political and institutional communications

• Work hours

  Full-time job with great time flexibility. They may have to work to very strict deadlines and have to do overtime outside their regular hours or on weekends.
  
  

• Salary

  The salary is around 25,742 and 36,316 euros gross per year. The average salary is 30,754 euros gross per year. It may vary depending on experience and degree of responsibility.
  Source: Report "Observatory of Jobs and Salaries of the Labour Market. Barcelona Activa", elaborated by ICSA Grupo. April 2015.
  
  

• Professional category

  Middle management

• Initial investments

  None required.